Vision
To become Portugal’s most trusted and innovative online platform for
automotive parts and used vehicle trading, efficient, sustainable, and
customer-centric
Mission
To streamline the automotive parts and accessories supply chain by
connecting buyers directly with verified local and international suppliers,
eliminating excess costs and delays
Founder's Summary
Mr. Haji Azim Ismail Bhesania
Founder & Managing Director – Colibri Refinado – Unipessoal LDA
Mr. Haji Azim Ismail Bhesania is a seasoned entrepreneur and technologyoriented professional with a strong background in computer programming and over a decade of successful business experience in the global auto parts and vehicle trading industry.
He is the sole proprietor of Bhesania Trading Co. LLC, a well-established UAEbased trading company specializing in the import and export of automotive spare parts, lubricants, tires and tubes, batteries, and used vehicles. Under his leadership, the company has built a strong international supplier network and a loyal customer base across the Middle East, South Asia, and Africa. His handson knowledge of international logistics, supplier management, and highdemand automotive SKUs gives him a significant edge in product sourcing and commercial negotiations.
Founder's vision in Portugal
Mr. Bhesania aims to bring global quality automotive products to the Portuguese market through an efficient, digital-first platform that supports local distribution partnerships, cost-effective sourcing, and sustainable operations. With the launch of Colibri Refinado – Unipessoal LDA, he is committed to creating long-term value in Portugal by modernizing the auto aftermarket supply chain, fostering B2B collaborations, and generating employment opportunities through outsourced and localized partnerships.
The Business
Colibri Refinado – Unipessoal LDA is an innovative trading and e-commerce business that specializes in auto spare parts, lubricants, tyres, tubes, batteries, and used vehicles, primarily targeting the Portuguese and wider European automotive markets. The company’s business model is designed to be lean and scalable by eliminating the need for inventory procurement, warehousing, or storage infrastructure.
Instead, Colibri Refinado builds strong strategic partnerships with:
• Local distributors in Portugal to fulfill orders domestically
• International suppliers (mainly from the UAE, India, and China) who are experienced in exporting high-demand automotive products
The company will operate through a dedicated digital platform that integrates:
• A standard e-commerce portal for spare parts and consumables
• A real-time auction interface for used vehicles and bulk parts
By combining localized delivery efficiency with international price competitiveness, Colibri Refinado offers a smart alternative to traditional parts dealerships and expensive OEM channels.
Products and Services Overview
Auto Spare Parts
o Engine components, filters, brake parts, electrical systems, etc.
o New, OEM-compatible, and high-quality refurbished units
Lubricants and Fluids
o Engine oils, transmission fluids, coolants, additives, and greases
o Directly sourced from certified international manufacturers
Tyres, Tubes, and Batteries
For passenger cars, SUVs, light trucks, and commercial fleets
Used Vehicles (Auction Listing Portal)
o Listings of inspected used cars available in Portugal or from international resellers
o Vehicles showcased with documentation, condition reports, and optional delivery service
B2B Account Services
o Custom order management for garages and dealers
o Bulk pricing, credit terms (in the future), and API access for seamless reordering